PURE RADIANCE

20 + GO WITH THE GLOW

Shape Your Brows
Beautiful brows are essential to looking your best. Consult a tweezing specialist to find your ideal shape and go back for monthly touch-ups.

Book Weekly Manicures
Regular trimming prevents splitting and keeps nails looking incredibly beautiful.

Cleanse Skin
If you’re acne-prone wash daily with a mild facial cleanser with salicylic acid. It decreases bacteria and oiliness. To counter slight acne scars, start using glycolic acid-based products, which slough off dead skin cells.

Exfoliate Your Body
Start using a body scrub with or without a loofah. Follow up with a rich cream with vitamin C.

Consider Highlights
Lightening the locks around your face brightens your complexion and gives you a vibrant, youthful look.

Use Natural-Looking Makeup
Neutral tones work best to enhance a young face. Use oil-free foundation for a semi-matte finish, then set with translucent powder. Shimmery products look shiny in the T-zone; use only over brow bones and on top of cheekbones. Skip eyeliner and try a taupe shadow in the crease.

30 + GROWN-UP GLAMOUR

Use An Anti-Wrinkle Cream With Vitamin A
These creams are designed to minimize and prevent developing lines caused by sun exposure. The best of them improve the skin’s elasticity and contain subtle light-reflecting pigments, such as mica, that make tiny lines less noticeable.

Moisturize Hands
The natural collagen loss that comes with age makes your skin drier and thinner, and that change shows up first on your hands. Protect and hydrate them with an emollient-rich hand cream containing vitamin E.

Deep-Condition Hair
As your hormone levels change, hair can become dull and dry, especially if you color it. Start regular at-home or salon deep-conditioning treatments to restore glow and shine. If you have fine hair (which can become even finer in your 30’s as estrogen levels begin to drop) be careful not to over-condition or hair will look flat the next day.

Avoid Harsh Makeup
Everything should be soft. Don’t put blush on the apples of the cheeks. Instead, using a natural matte blush, apply feathery strokes straight back from the cheekbone. Use a cream eye shadow in light or neutral colors (cream is less likely than powder to get trapped in tiny lines around your eyes.

40 + SOFT SOPHISTICATION

Resurface Skin With Retinol
To treat leathery patches on the face caused by sun exposure, invest in a retinol cream to use sparingly twice a day. Vitamin A plays a major role in the skin’s natural collagen regeneration process; thus retinol, a form of vitamin A, will help smooth out roughness.

Use Eye Creams Day/Night
Skin is naturally thinner and drier around the eyes after 40. Counter wrinkling and the loss of elasticity by using an overnight eye cream that contains smoothing ceramides, moisturizing lecithin and vitamins C and A.

Avoid Fussy Hairstyles
The looks that suit women in their 40’s are classic, clean and straightforward. Hair should be soft, touchable—anything but stiff.

Moisturize Skin
It’s best to apply before makeup for a seamless foundation, use an extra layer of moisturizer (especially under eyes and on cheeks). Choose one with microlight particles to lighten skin.

Achieve A Flawless Finish
Cover spider veins or even out skin tone on the chest, arms and legs by using waterproof body makeup; it won’t smudge or run.

Go For Warmer Makeup Colors
Mature skin needs a touch of color to define features and prevent a washed-out look. Peach and rosy brown shades for cheeks and eyes, to define the crease and upper lash line. On lips try a soft, classic red or a deeper berry shade. Or top your usual color with a brighter hue. Voila! Your signature color, only more radiant—like you!