By Lori Zelenko
What do you need to make your Labor Day BBQ the best ever? Chef-crafted, limited edition, “DIY” Burger and Lobster Roll Kits delivered right to your door, an unexpected and oh so tasty choice for a great kick-off for Fall. Burger & Lobster - the British-born restaurant brand that crafts prime burgers, serves wild, fresh Atlantic lobsters elevates backyard barbecues with its fan favorites – the Original Burger and Original Lobster Roll..
“One of the things New Yorkers told us they missed most while we were closed during the pandemic was not being able to satisfy their cravings for our Original Burger and Lobster Roll,” said Chef Danny Lee, Burger & Lobster. “With our recent reopening, we wanted to not only welcome back our neighbors but to bring the best Burger & Lobster experience to more people in and around the New York City area which inspired our DIY Kits to make dining both fun and fresh from home.”
Some of us who’ve enjoyed can’t say enough about the fresh, salty-sweet taste of the Lobster and the fulfilling, juicy experience of the Burgers - not to mention the fun of DIY - want to load your burger up with pickles? Or add cole slaw to your Lobster Roll for a perfect end of Summer bite? Says one of our staffers whose family couldn’t get enough of Burger and Lobster, “What was remarkable about Burger and Lobster was the way it turned a weeknight celebration. The kids - they are teens finishing high school and heading back to college - stayed in to indulge us. And you know what, they - we actually all of us as a family - had the most amazing time. It really brought us together, no grabbing a burger on the run, Burger and Lobster turned this meal into something like a party. The flavor and freshness was just exceptional! But the chance to be together and enjoy putting together a delicious meal as a family, that was priceless!”
WHAT’S IN EACH KIT
Burger & Lobster is offering four variations of DIY Meal Kits:
Each kit comes with Chef-crafted and easy to follow recipe cards to ensure that you nail recreating these Burger & Lobster classics at home.
WHO CAN ORDER
Burger & Lobster’s DIY Kits are available for two-day delivery within the New York City five boroughs, the Tri-State Metropolitan area and surrounding areas up to 150 miles from its flagship restaurant in the Flatiron district of Manhattan.
For those not able to visit New York City – or don’t yet feel comfortable commuting in – to dine at Burger & Lobster restaurants, for the first time since it reopened its Flatiron restaurant, Burger & Lobster is making it easy to enjoy its much-loved menu items without leaving home.
HOW TO ORDER
To order one or more of these tasty, limited edition DIY Kits, it’s a simple click of a link to the brand’s New York Shop: www.burgerandlobster.com/cook-at-home/diy-kits-usa
IN-RESTAURANT DINING RESERVATIONS
CAN BE MADE ONLINE
ABOUT BURGER & LOBSTER
Burger & Lobster was launched in Mayfair, England by four schoolmates in 2011. They had set out to open a restaurant where the focus was on perfecting the craft of just one or two main ingredients. Since then, Burger & Lobster has been bringing live, wild Atlantic lobsters and prime cut Nebraskan burgers to fun and passionate personalities around the world, who share their appetite for creativity. Simplicity is at the core of the Burger & Lobster concept with respect for great food and quality service. With nine sites in London, two in New York and a further three in Bangkok, Genting and Kuwait City, all restaurants feature live lobsters that are flown in from Nova Scotia, Canada and beef from cattle ranchers in Nebraska. The restaurants work tirelessly with the families that supply the ingredients to this mono-product offering to ensure the absolute best quality.
Burger & Lobster DIY kits are available for delivery every Thursday, Friday and Saturday with order cut offs being Monday, Tuesday and Wednesday respectively by 2:00 pm. Orders received by 2:00 pm are packed and shipped the day following, ready to arrive at your front door the following day.