CHUCK’S VINTAGE

HIGH FASHION MEETS DENIM
The celebration commemorated the opening of the new flagship retail location and Madeline Cammarata’s illustrious career as the founder of Chuck’s Vintage. Madeline’s fashion background as a well-known model, played a huge role in her world of denim. While working as a model, she was discovered by the exemplary and provocative fashion photographer Helmut Newton, launching Cammarata to the runways of Europe. Returning to the U.S., Madeline, with her expertise in the high fashion world of denim, was instrumental in providing fabric development for powerful brands like 7 For All Mankind.

In 2006, she started Chuck’s Vintage, which became a true American original. Her great collection became treasured wear for celebrities and business elites, from Steve Jobs to famous musicians such as Dolly Parton, Robert Plant, Morrisey, and more who were the first customers in the original LA’s Melrose Place store. From the well-known to pure classic-style lovers, they have all at one point crossed the threshold of Chuck’s Vintage in the California hotspot shop. The shop is so iconic that even a world-renowned denim archivist saw fit to entrust Madeline with millions of dollars’ worth of collectible denim that she proudly sold.

GROWING THE BRAND
Vinnie Cammarata, husband of Chuck’s Vintage creator, passed from a sudden illness, helped host the party that paid tribute to Madeline and the iconic business. James DiPrima, who is the business proprietor and current CEO of Green Stream Holdings Inc., was also in attendance. “This is our way of not only keeping Madeline’s legacy alive but also growing the brand that she grew from the ground up and made a sensation worldwide,” stated DiPrima. “I and everyone who knew and worked with Madeline want to share her passion and innovation with everyone.”

The soiree celebrated the new store’s collection of vintage denim that must be seen to be believed. The blue jeans in the Upper East Side location will range from Strongholds found in the California Gold Rush mines to World War II-Era Levi’s, Lees, Wranglers, as well as 1960’s ladies high-waisted and groovy deadstock Levi’s bells. Chuck’s will also display the founder’s sampling of vintage American workwear: rugged military and work boots, buttery leather bomber jackets, and soft, perfectly worn-in vintage 70’s rock tees. Classic American Cool.