Meet Jona Genova, a star in the NFL universe and a go-to performance coach who is gaining tremendous results with her new and unconventional approach, embracing compassion, the complexities of being human, and our natural need for connection.
Jona is a Focus & Flow Integration™ coach and intuitive healer with over 25 years of formal study and practice. Using a unique blend of compassion meditations, energy work, and intuitive gifts, she reaches what cannot be seen and often cannot be spoken through her coaching. Jona’s sensitive nature, exceptional intuition, and palpable charisma enable her to connect authentically with nearly everyone she meets. Her genuine trustworthiness is profoundly healing and working with her has a wide-ranging impact on her clients’ spiritual and emotional well-being.
Jona has spoken at professional conferences. Her work has appeared on Good Morning America, The Los Angeles Times, MSN, and Women’s Health Magazine and in the book Unplug: A Simple Guide to Meditation for Busy Skeptics and Modern Soul Seekers. She is a former Vice President of the Foundation for Active Compassion’s Board of Directors.
New York Lifestyles Magazine sat down with Jona Genova to discuss her background, latest projects, and what we can look for in the future from her.
Tell us your backstory and how you became interested in your current field?
I’m originally from Oswego, NY and attended Boston College, where I met a professor-Tibetan Lama, who put me on my initial spiritual path. After college, I worked on Wall Street then later the nightlife scene in both NYC and LA. While living in LA, I started Tibetan Buddhist meditation practices. I’d say I was destined to do what I’m doing now. There’s no other way to explain the incredible luck and remarkable experiences that have placed me there.
What is the focus of your coaching and healing methods?
I call my method Focus & Flow Integration ™️. It’s about balance in knowing when and how to push, when and how to receive or rest, and how to use the two energies to empower each other. I developed it to help super high achievers realize their best selves on the field, live on stage, or in the high-stakes negotiation room boardroom. I believe that people don’t make it to the top of their game without exceptional focus, discipline, and resilience.
Can you give a synopsis of your work with the NFL and any specific examples of how your work helped a player or coach?
I coach with the NFL both individual and in groups to help players develop emotional awareness, stress management, and meditation skills. Elite performers like professional-level athletes often are extremely sensitive due to their job requirements; their bodies and minds are already incredibly fine-tuned to deliver such a high level of performance.
I skillfully provide the necessary space for super high achievers to explore their humanity, gain clarity, and trust that they are limitless beings. Whether I’m delivering an interactive keynote to help rookies thrive through uncertainty and change, guiding injured players to release self-sabotaging thoughts, or meeting one-on-one with a head coach to manage the mental, emotional, and physical impact of extraordinary stress.
Where do you see yourself in the next five years?
I hope to have positively impacted even more lives both on and off the field in five years. I hope to be a recognizable name in the NFL with Player Engagement Directors, coaches, and players as a performance coach who gets tremendous results with her unconventional approach. Ultimately, I hope this work contributes to collective healing. I plan to be speaking to broader audiences about my approach and the interconnectedness of this human experience.
Jona is a great believer in practicing what she preaches and is implementing the methods to train others into her own life. For more information on Jona Genova, visit: jonagenova.com