Everyone experiences the thrill of the hunt. The quarry differs, and there are many paths to victory. For my new friend Jennifer Nisan, that means finding an exclusive article of clothing or accessory that’s impossible to locate. Make no mistake. She knows it’s out there, and with a sense of adventure and fierce tenacity, she’ll secure it for you.
A few years ago, Jennifer started a fashion-focused Instagram account. “I thought it would be a cool idea to post some of the hottest items on the market,” she explains, “I always dreamed of sitting front row at a fashion show, and so I thought Front Row Live would be a perfect name. I want my followers and clients always to have a front-row view.”
TAKING ON A CHALLENGE
Jennifer’s hunting began when she posted a Gucci bag and heard from a friend who had been looking for it everywhere but was told it was completely sold out. So, Jennifer took on the challenge, and after days of dialing, she “bagged” the trophy for her pal.
It didn’t take long for another friend to call in disbelief. She wanted one too. “We sure thought it would be impossible, but after hunting for a second one and searching through all possible areas, I found it. That’s when I knew I had tapped into something.” She recalls, “Before I knew it, people contacted me asking me to help them locate some of the most coveted designer pieces of the season. I started posting new items daily to my Instagram and showing followers what is out there in the luxury designer world.”
IN THE BEGINNING…
Born and raised in Brooklyn to Azerbaijan immigrants, Jennifer went to a religious school for pretty much all her life. She later landed in the fashion closet at ELLE Magazine before having four children, back-to-back-to-back-to-back. She brings strong maternal caring to her business. “I ensure they get what they want and feel taken care of. I’m sensitive, so my relationships are important to me. My clients have become my friends, and I will bend backward for them. I’ll work weekends and keep my phone on at midnight if that means they’re satisfied. The thrill of digging and searching tirelessly for something and locating it is a high that I can’t describe. There’s the thrill of the hunt, of course, but the real satisfaction is in the reaction I get from my clients. I’m searching from when my workday begins until my head hits the pillow. Coming through for someone is a feeling that makes my soul happy.”
THOSE DIFFICULT FINDS
One of her most challenging finds was a Chloe visor for actress Shay Mitchell. One of her friends lost hers, and she wanted to replace it for her as a gift. “I searched for weeks until I was on the verge of losing hope, and then suddenly it was there.”
Her most searched this season was hunting The Chanel Heart Bag. Any color. Any size. They didn’t care. They just wanted that bag. “It was complicated because they were so demanding, but my assistant and I did everything we could to fulfill their wishes. We secured a fair share of those for our lucky clients.”
THE BEST OF THE BEST
Among treasured items in her own “trophy case,” Jennifer has a Chanel denim and leather combination coat that was part of Karl Lagerfeld’s last collection he designed before his passing in 2019. “He was a creative genius and irreplaceable. That entire collection will forever leave a mark on my heart, and that coat is so special to me.”
But her greatest treasure is her first Hermès Birkin 25. “That was the first major purchase I made with my hard-earned money. I didn’t have to ask anyone to get that for me, and that’s a good feeling. I rarely take it out of the box. I’m obsessed with it, and it reminds me that if you work hard enough and become independent, you can treat yourself.”
Follow Jennifer Nisan on Instagram
at @JenniferNisan