When it comes to health and wellness, fitness expert Jillian Michaels is a household name. She has been leading the charge for years with her multi-faceted approach to fitness and overall well-being. Many people may know Michaels from her time on The Biggest Loser, where she transformed the lives of the contestants and millions of viewers looking to jumpstart their fitness journey.
Beyond the show, her journey as a fitness icon can only be described as passion in action—from running her show Losing It With Jillian to launching her fitness video membership website, Michael’s is committed to helping people live a healthier lifestyle. Recently, she took her passion for helping people even further with her new app, The Fitness App, which has become one of the most reliable fitness trackers available today.
I had the privilege of sitting down with the fitness guru and self-made entrepreneur for an in-depth conversation regarding her work, how she’s touching the lives of others through not one but two podcasts, and her new and exclusive collaboration with iTOUCH Wearables. Her energy and passion for helping people are palpable, and after listening to her speak, you can’t help but feel inspired.
REDEFINING VIRTUAL WORKOUTS
The Fitness App is a revolutionary platform dominating the health space and is rated number one. With Michaels as the creator, it is no surprise. The virtual workout classes, led by Michaels and her team of experts and her holistic approach to health, set this app apart.
One of her reasons for creating an app of this nature was to combine all the various aspects other apps touch upon and house them together. “When you look at the landscape, there are too many apps and they all belong under one umbrella,” says Michaels.” It’s ridiculous. They work synergistically, and you should offer everybody all the tools to succeed on their wellness journey. So that’s what we did.”
In helping people live a healthier lifestyle, Michaels understands that removing these barriers will make it more accessible for those who utilize the app to achieve their fitness goals successfully. Michaels has also placed a significant importance on customizability. “It’s a one-stop shop to customize everything. So, it’s easier for people to meet their goals, is affordable, and more accessible,” explains Michaels.
“You can show up at the gym, in your living room, or even outdoors, and say, I want an audio-only running workout for beginners. You can go to the gym and say, I’m an advanced athlete, and I want a 45-minute total body strength training workout to build muscle. Anything you want, it can deliver to you dynamically in real-time, and it listens to your feedback,” says Michaels.
CONNECTING WITH HER AUDIENCE
As an entrepreneur, Michaels wears a multitude of hats. In addition to the app, she’s created and hosts two podcasts, Keeping It Real and Back in the Saddle, which she hosts with her longtime friend Janice. Lighter in nature, Back in the Saddle explores the relatable occurrences of daily life while sprinkling laughter and some valuable advice along the way. “It’s personal,” explains Michaels. “We talk about her dating struggles, my career struggles, raising teenage kids, what’s going on in the world, and trying to comment on current events in a relatively unbiased, informative, humorous, and honest way.
Her long-running podcast, Keeping it Real, features in-depth interviews with world-renowned experts from different medical fields. For Michaels, sharing these medical experts with her followers is essential. “I try to answer every question you might have and what to ask your doctor,” Michaels explains.
THE EVOLUTION OF JILLIAN
As a child, Michaels herself was bullied for her weight, which played a pivotal role in leading her down the path of health and wellness. It also fostered the development of her empathetic nature toward her audience, making her content on social media a relatable and resonant source for her fans.
When asked about the success of her brand, her best advice for others is to be “authentic” and to make sure you are “delivering on the promises you make by being as educated and well-rounded and humble as possible. If you don’t know something, get the answers. If you make a mistake, own that mistake and correct it.”
As a leading expert in the fitness space, Michaels’s dedication to accessible wellness solutions is limitless. Along with her app, she recently partnered with iTouch Wearables, a leading lifestyle brand dedicated to helping people live a happier and healthier lifestyle.
THE PERFECT COLLABORATION
Consistent with her holistic approach to health and wellness, she’s found iTouch Wearables to be the perfect match for her fitness app, providing users with a clear picture of their health in real-time. “You check your blood oxygen levels, your heart rate, see how many calories you burn, and how well you sleep, “she says. It reminds you to drink water and can even read your texts.” There isn’t much this fitness companion doesn’t do! The fitness tracker covers all the bases, allowing users to take control of their health.
As she continues to educate and inspire people to take control of their health and wellness, Michaels is an actual role model for those looking to be the best version of themselves. She has made her mark on the fitness industry and passionately believes, “When you do what you love, the universe conspires on your behalf!”
For more information on Jillian Michaels,
visit jillianmichaels.com