ENTREPRENEUR’S CORNER

Jorge Hernandez & June Bleich of The Basic Six

By Elizabeth Reeves

What happens when a woman is diagnosed with cancer? For most, the challenges of treatment and doctor follow-ups are grueling, so much so that most women put makeup and hair on the back burner.

Until now, a nonprofit organization based in Long Island has eased the burden by offering free makeup consultations and lessons tailored explicitly for women undergoing cancer treatment. Founded by four Long Islanders who witnessed the struggles of loved ones battling cancer and saw a need, The Basic Six aims to address the unique cosmetic needs of cancer patients. Patients say the service is life changing as they don’t see a cancer patient in the mirror but a brave and determined warrior. The program provides women with the cosmetic tools they need to replace what cancer therapy depletes aesthetically.

FACING THE CHALLENGE
Cancer treatments often include challenges related to skin tone, texture, and compromised immune systems. The Basic Six focuses on techniques for common concerns such as loss of lashes and eyebrows, uneven skin tone, and changes in facial appearance due to steroid use. They provide products for foundation, brows and lashes, eyeliner, cheeks and lip color, and a head covering, whether a hat, scarf, or wig, to address hair loss. 

The Basic Six’s licensed cosmetologists are certified by the American Cancer Society and say traditional makeup resources often fall short in adequately dealing with these concerns. Jorge Hernandez, a founding member and licensed cosmetologist, said, “It’s vital that cosmetologists who work with people undergoing chemotherapy understand the intricacies of cancer treatment side effects and practice special hygiene considerations for compromised immune systems. When you are undergoing cancer treatments, you can’t just go into a department store or makeup shop and assume the staff knows how to advise you safely.” Hernandez owns a Long Island salon, one of the locations where sessions occur. 

THE GUIDING HAND
The Basic Six guides patients through a simplified beauty regimen that empowers them to reclaim their sense of self. They contact local groups and organizations to offer services before, during, and after treatment so patients feel supported at every step. The organization’s approach focuses on simplicity and accessibility. Patients are taught a manageable routine for women with limited energy due to chemotherapy. The team even guides purchasing wigs and teaches practical techniques such as the T-shirt turban. This approach utilizes a sizeable seamless T-shirt, creatively cut into various components, offering versatility and comfort for patients with hair loss. By repurposing materials commonly found at home, The Basic Six ensures that cost-effective solutions are accessible to all patients.

June Bleich, a co-founder of The Basic Six, says, “My daughter has been undergoing breast cancer treatment, and it breaks my heart to see her struggle. I’ve seen firsthand how the overwhelming cosmetic side effects of cancer treatment can have such a negative impact on a woman’s psyche. In six short minutes, following six easy steps and using only six inexpensive products, every woman can replenish the cosmetic losses that treatment caused. Nothing speaks to a woman more honestly than her mirrored reflection.”  

The team is also adapting and expanding its services. The cosmetologists work to stay informed of advancing treatments and are actively involved in training and certifying additional cosmetologists in their specialized routine. By equipping more professionals with the necessary skills and knowledge, The Basic Six aims to ensure that its services are accessible to more patients.

MOLLY’S CARING PRESENCE
In addition to makeup consultations, The Basic Six offers support through the presence of therapy dog Molly during sessions. Trained to respond to both English and Spanish and currently learning ASL, Molly provides comfort and companionship, offering holistic support to patients to ease the psychological impact of cancer on individuals and their families. 

The team has also brought in a medical expert to lend a hand. Dr. Lyle S. Leipziger, MD, FACS, Medical Director of The Basic Six, has cosmetic and reconstructive surgery expertise and can guide patients seeking information on enhancing their appearance and self-esteem. Through his involvement, Dr. Leipziger brings clarity to the turmoil of cancer treatment. His presence adds a layer of reassurance, providing patients with a trusted source of information and support.  

As adults are being diagnosed with cancer younger than ever, The Basic Six wants to help patients maintain a sense of well-being. They see mothers diagnosed with cancer often have the same concerns: survive for and protect their children, continue their routine in life, and look healthy. Women usually struggle between paying for necessary treatment, buying food, or feeling deserving enough to buy a new lipstick. This team wants them to know that taking care of your cosmetic self during treatment is necessary, not a privilege. Recognizing the emotional toll of cancer diagnosis and treatment, the organization aims to provide patients with the essential tools and resources to cope effectively throughout their journey.  

For more information on The Basic Six, visit thebasicsix.com