Simone Berry, Navigating The Digital Universe

By Adam Morgan | Photos courtesy of POCLab

In the ever-evolving digital landscape, where challenges and controversies abound—from fake news and political rhetoric to issues of racism and body shaming—brands can find it daunting to stand out while fostering a positive, inclusive environment. Enter Simone Berry, a trailblazer whose mission is to navigate these turbulent waters with smarts, innovation, and a deep commitment to inclusivity.

As the founder of POCLab, Berry, a Jamaican entrepreneur now partly residing in New York, is carving a niche in the digital space by assisting some of the world’s largest brands, including giants like Walmart and L’Oréal, to create compelling, relevant, and impactful content.

Berry’s journey, recently highlighted by her inclusion in Vogue Business’ ”100 Innovators in Tech,” is one of pioneering leadership in the intersection of fashion, gaming, and entertainment. Through POClabs, she doesn›t just lead or participate in the conversation; she reshapes the narrative to ensure it is authentically inclusive and positively transformative. Her unique approach orchestrates immersive digital experiences that blur the lines between the virtual and the physical, enabling brands to forge unique connections with their audiences.

“I create meaningful experiences with the world’s largest brands,” Berry shares, emphasizing the role of diverse voices in crafting narratives that resonate across demographics. Her work is a testament to the power of digital platforms to foster community, positivity, and inclusivity, principles she embeds in every project she undertakes. For Berry, the digital realm offers “boundless possibilities and the opportunity to be part of transformative change that reshapes the world, making futuristic concepts commonplace.”

With a decade of experience leading teams and scaling global brands to over USD 200 million in revenue, Berry’s expertise extends to the intricate realms of NFTs, the metaverse, and emerging technologies. Her profound understanding of consumer behavior has been pivotal in guiding traditional brands through adopting these innovations, seeing them not as mere trends but as catalysts for substantial transformation.

Beyond her professional successes, Berry’s commitment to diversity and inclusion is a cornerstone of her work. She is deeply committed to mentorship, particularly in the fields of Web3, Crypto, Metaverse, and AI, where Black and Brown women remain underrepresented. “Even today, there are surprisingly few opportunities for Black and Brown women to succeed in any technology-related field,” Berry observes. Through her work, she aims to pave the way for a brighter, more inclusive future in tech, mentoring the next generation of entrepreneurs, innovators, and creators.

Berry’s journey is a testament to her resilience and determination. Navigating the complexities of bipolar disorder and ADHD, she demonstrates her belief that “it’s never too late to pursue dreams, make changes, or start anew in life.” Her personal journey underscores her professional ethos: inclusivity, resilience, and the relentless pursuit of transformative change.

For those aspiring to enter the digital and tech industries, Berry offers a beacon of support and empowerment. “I’m here to support you. Let me know three things you need to do to achieve your goals,” she says, highlighting her approach to mentorship—one that is grounded in empathy, support, and the empowerment of others to pursue their ambitions confidently.

Simone Berry’s story is not just about her achievements in the tech industry or her role in guiding significant brands through the digital revolution. It’s a narrative of resilience, mentorship, and the unwavering belief in the power of technology to foster a more inclusive, understanding, and connected world. As the “Chief Metaverse Baddie,” Berry continues to lead by example, demonstrating that with creativity, purpose, and innovation, it’s possible to shape a digital experience that uplifts, empowers, and unites.

For more information on POCLab, visit poclab.io