Sarah Fraser is a multifaceted force in the entertainment industry, renowned as a TV Host, Podcaster, Producer, and Comedian. She has carved out a niche with The Sarah Fraser Show, a top-rated and boldly unapologetic pop-curious podcast with its candid blend of pop culture insights, exclusive interviews, and personal anecdotes. Sarah fearlessly shares her unfiltered opinions on the hottest pop-culture headlines and candid stories about her life on this show.
Her influence extends beyond the airwaves; Sarah has graced screens as an entertainment contributor on Fox5 DC and brought her vibrant personality to Lifetime’s Married At First Sight series. Her podcast’s reach has garnered attention from major media outlets like the Daily Mail and The Wall Street Journal, solidifying her as a prominent voice in the entertainment landscape.
New York Lifestyles recently had the opportunity to sit down with Sarah to discuss her career journey and leveraging social media for brand building. Here’s what she shared.
What was your vision of what you would eventually become as a child?
I have wanted to be a talk show host since I was eight years old. I would make my cousin play ‘talk show’ with our dolls. We’d watch Oprah and then reenact the show. Later, I did the morning announcements for my high school; it was the perfect training ground for my current work. I am fortunate to have always known what I wanted to do.
Share with us what type of interviews you find most enjoyable and highlight a guest who has left an impression on you. Interviews with people who have overcome challenges or accomplished something significant. Drake Bell is a recent interview that comes to mind. I exclusively interviewed him after the Quiet On Set documentary dropped. He was so vulnerable; it gave me goosebumps. By choosing me to interview him first, he catapulted my career and the type of guests I’m getting now on my show. I am genuinely grateful for Drake
How have you leveraged these social platforms to communicate your brand? With my social media platforms, the themes and things I am constantly trying to emphasize are: I want people to think, be inspired, be outraged, laugh, and feel. That’s what I’m going for on my pages. I’ve entirely leveraged social media to build my brand—most of my downloads to my podcast come from a social media clip I put up. Advertisers find me lots of times for my social media. I have a love/hate relationship with it, but it’s wholly built my brand, and I’m grateful for it.
What advice would you give someone just starting in your industry?
Just get started, and don’t spend a lot of money! That’s my rule when it comes to podcasting. I see so many amazing podcasters get burnt out or discouraged because they pay producers, editors, etc., and don’t know how to make money. Having a podcast is fantastic for your brand. Work smarter, not harder. Jump on some trends or don’t, but stay consistent, experiment, see what pops up, and lean into it.
How do you select the right partnerships that align with your audience’s interests while maintaining the authenticity of your show? I know my audience! My audience is 90 percent women between the ages of 25 and 45. I’ve had products on my show that I thought people would love; they were just too expensive or a little more geared toward men. I’ve slowly learned over time—but I also take risks. I had a very high-end matchmaking company collaborate with me, which resulted in signups for them, and I was blown away.
How do you define success for yourself? Has that definition evolved? Yes, my idea of success has changed. My idea of success a decade ago was making a ton of money and being famous. I worked for Hot 99.5, The Kane Show, and iHeart Radio, and I was on a path to do that, but it came with many personal sacrifices that I grew to resent. Now, it’s about freedom, being a great mom and wife, and having the ability to decide what content I want to go on the air. It’s also about what feels good mentally and spiritually. I’m living a dream I never thought was possible, and I can’t tell you how good it feels.
For more information on Sarah Fraser,
visit her on
The Sarah Fraser Show at
thesarahfrasershow.com;
Instagram--@thesarahfrasershow;
YouTube—The Sarah Fraser Show