ELENA FEINSTEIN
Shaping The Future Of Luxury Beauty
Elena Feinstein, the founder of Roseyard Aesthetics in New York City, is a notable figure in the world of luxury beauty and aesthetics. She brings a unique blend of European elegance and cutting-edge technology to Manhattan’s Upper East Side, a combination that intrigues and captivates. Her journey from Estonia to the heart of NYC’s beauty scene is marked by a deep passion for both fashion and the science of skincare, coupled with a strong academic foundation in luxury marketing and finance from the Fashion Institute of Technology and NYU Stern School of Business.
Elena’s foray into the aesthetic industry began with a profound interest in the intersection of science and art. During the isolation period brought on by the COVID-19 pandemic, she deepened her knowledge of well-being, nutrition, and anti-aging, leading her to realize a significant gap in the U.S. market. Traditional options for age management either relied heavily on product-based facials with limited efficacy or invasive plastic surgery. Seeing the need for something more balanced, she launched Roseyard Aesthetics in early 2023, a clinic that bridges this gap by offering non-invasive yet highly effective treatments.
A SANCTUARY OF SOPHISTICATION
Located on Park Avenue, Roseyard Aesthetics has quickly become a sanctuary for those seeking sophisticated beauty solutions. The clinic is known for its state-of-the-art treatments, including the Sciton BBL laser and Moxi treatment, which Feinstein herself favors for their skin-tightening and rejuvenation effects. These treatments, along with others like BBL Bare hair removal and HydraFacial, form the core of the clinic’s offerings, ensuring that clients leave with a radiant and youthful appearance.
Roseyard Aesthetics distinguishes itself not just through its advanced technology but also through its commitment to a comprehensive approach to beauty. This includes IV therapy for internal wellness, body treatments like Endosphere therapy for cellulite reduction, and a range of injectables administered by European-trained professionals. A bonus is the clinic’s partnership with Codage, a luxury French skincare brand providing clients with exclusive and highly effective skincare solutions.
A BLOOMING FUTURE AT ROSEYARD
Elena’s leadership extends beyond her clinic. She has gained recognition in the broader luxury and beauty industry, serving as a member of prestigious events such as the Cannes Digital Fashion Awards. Her expertise in luxury beauty and innovation is well-regarded, and she is seen as a key influencer in setting new standards in the med spa industry. Elena’s ability to blend Euro-inspired elegance with the latest advancements in anti-aging technology has positioned Roseyard Aesthetics as a premier destination for those seeking timeless beauty.
Elena’s dedication to excellence and her passion for enhancing natural beauty ensures that Roseyard Aesthetics will remain at the forefront of the aesthetic industry for years.
We enjoyed meeting Elena Feinstein at her Roseyard Aesthetics on Park Ave. Here is what we learned.
How has your journey from Estonia to New York City influenced your approach to beauty and wellness? My journey has been about mixing European elegance with the city’s love for innovation. Here, I’ve found the ultimate playground to combine my passion for fashion and skincare science. The pandemic nudged me to delve into wellness, sparking Roseyard Aesthetics’ birth—a haven of non-invasive, sophisticated treatments.
What were the biggest challenges you faced when launching Roseyard Aesthetics? Launching Roseyard Aesthetics was like assembling a puzzle with missing pieces. The first big hurdle was making a name for us in Manhattan, where beauty spots outnumber coffee shops. Standing out in such a progressive market meant finding our unique voice and flair. Then, the challenge was investing in the right technology, like ensuring our treatments were cutting-edge and sleek. But with the best equipment and some European elegance, we’ve managed to carve our niche in this vibrant industry.
Share the story behind the name “Roseyard Aesthetics” and what it represents. The name “Roseyard Aesthetics” blossomed from my love for timeless beauty and elegance. Roses have always symbolized beauty, grace, and passion—qualities I strive to embody in every service we offer. The ‘Yard’ signifies a growth space, a haven where we nurture your skin to its fullest potential.
When brainstorming names, I imagined a serene garden where one could indulge in self-care and rejuvenation. “Roseyard” represents a place and an experience—a commitment to enhancing natural beauty with a touch of sophistication and heart.
Roseyard Aesthetics is known for its blend of European elegance and innovative technology. How do you balance tradition with innovation in your treatments? We take the timeless principles of European beauty—emphasizing natural radiance and well-being—and enhance them with state-of-the-art treatments. Our use of the Sciton BBL laser and Moxi treatment exemplifies this blend, offering clients rejuvenation and skin tightening with precision and care. Of course, let’s not forget our collaboration with CODAGE, a luxury French skincare brand that brings an exclusive touch to our offerings.
You’ve emphasized the importance of a holistic approach to beauty. How does this shape the services offered at Roseyard? At Roseyard Aesthetics, we mix beauty with wellness like a perfect cocktail! We offer non-invasive tricks to keep you glowing, therapies to boost your inner vitality and treatments that make your skin feel smooth and toned. It’s all about radiating beauty from the inside out!
Please walk us through some popular treatments and explain why they have become a client favorite. At our clinic, the Moxi treatment, developed in Palo Alto, is like the rockstar of skincare. It is celebrated for its outstanding results in managing melasma and giving the skin that enviable glow. It’s like a magic wand for all skin types, and when paired with the BBL laser, it’s like your skin’s dream team, delivering jaw-dropping rejuvenation.
On the other hand, Endosphere therapy has won hearts for its ability to enhance circulation and lymphatic drainage, resulting in firmer, smoother skin. Born in the stylish labs of Italy, this treatment is like a personal trainer for your body, making it a favorite for those seeking visible results without the stress of surgery.
How do you stay ahead of the latest advancements in the aesthetic industry? I’m deeply committed to continuous learning. I regularly attend industry conferences and workshops to keep abreast of new trends and technologies. My love for innovation means I’m always on the hunt for the next big thing, ensuring our clients get solutions that are not only effective but also customized to their unique beauty and wellness dreams.
What do you think sets Roseyard Aesthetics apart from others in Manhattan? In Manhattan, we blend European elegance with cutting-edge tech for a truly luxurious beauty experience. Our personalized care is about tuning into our client’s unique needs, focusing on wellness that shines from the inside out. Additionally, our exclusive partnership with luxury skincare brands allows us to offer premium products that elevate the results of our services.
Given your busy schedule, how do you maintain your wellness and beauty routine? Every day, I meditate, clearing my mind and zapping stress away, setting me up to tackle the world with a calm, laser-focused mindset. Pair that with a CODAGE skincare regimen that pampers my skin to perfection, and I’m feeling my best. And, of course, with regular HydraFacial, Endospheres, and Moxi treatments, I’m always on top of my game!
What is your personal favorite treatment at Roseyard Aesthetics, and why do you love it?
My beauty routine is my secret weapon. The BBL+ Moxi series every fall and spring is my skin’s superhero. This combination rejuvenates the skin, addressing pigmentation and improving texture, which is perfect for maintaining a vibrant complexion year-round. I also incorporate HydraFacials with CODAGE products every 3-4 weeks to keep my skin fresh and glowing—no filter needed. Of course, weekly Endospheres therapy. It’s like a spa day for my lymphatic system, revitalizing my body.
Regarding injectables, Xeomin is my go-to for keeping those muscles in check, ensuring a natural, refreshed appearance. You can trust that it will enhance your natural beauty. For areas that need a little extra boost, I turn to Radiesse. This collagen booster is a game-changer for my décolleté, knees, and hands. It helps maintain firmness and elasticity, ensuring these areas look as youthful as the rest of my skin.
Thanks to these treatments, I’m always on top of my game, radiating confidence and a healthy glow. They’ve become an integral part of my beauty routine, helping me look and feel my best every day.
Do you have plans to expand Roseyard Aesthetics to other locations or introduce new product lines? At Roseyard Aesthetics, we’re excited to transform into the ultimate one-stop beauty destination, offering a luxurious, private club-like atmosphere. We’re dedicated to keeping our clients thrilled and on the cutting edge of beauty trends. We’re also considering developing a premium skincare line crafted with top-notch, scientifically backed ingredients designed to elevate skin’s glow to extraordinary heights.
How does Elena Feinstein relax? To unwind, I dive into transcendental meditation, my serene escape that clears the mind and sets the stage for a day of calm and focus. It’s like hitting the pause button in life’s chaos. Pilates is another favorite—a workout that feels like a gentle symphony for the body and mind, my secret weapon for staying flexible and strong.
Of course, nothing beats a leisurely walk with my dog in Central Park. The fresh air, vibrant foliage, and my dog’s wagging tail create the perfect moment of relaxation in the heart of bustling New York. It’s all about mixing mindfulness.
For more information on Elena Feinstein and Roseyard Aesthetics, visit roseyardaesthetics.com