REST & RELAX

The New Frontier In Travel

By  Laurie Bain Wilson

Anxiety, stress, burnout and rising mental health challenges have transformed us into a nation of insomniacs, often awake at night craving a vacay or at least a weekend getaway. Finally, hotels are realizing that, above all else, they are in the sleep business. And that guests want to sleep. Call it: Sleep Tourism.

Regardless of generation, the number one reason people want to travel in 2024 is to rest and recharge according to Hilton’s 2024 Trends Report. The company partnered with sleep science expert Dr. Rebecca Robbins for sound advice on ways guests can rest best in hotels across their portfolio realizing that travelers are invested in getting a good night’s sleep while on the road.

Hotels have your back, literally, with special temperature-adjusted beds, weighted blankets, pillow menus—and amenities like sleep gummies, sleepy time tea service and even hand-held steamers in Canopy by Hilton’s guest rooms “in case guests want to steam their pajamas” along with Canopy slipper socks for cold feet.

Here, luxury getaways that are easy to get to by train and car, so no worry about jet lag, and airport chair naps waiting for delayed flights. 

Saratoga Arms Hotel You can bet on a good night’s sleep here in Upstate New York. The Deep Sleep Package is all about a pre-check-in room personalization sleep menu (before checking in, guests are asked for their preferred room temp to optimize sleep and choice of pillow/blanket options, like weighted blankets.) Also in the rooms are white noise machines and essential oil diffusers and calming oils (lavender, chamomile and sweet marjoram, known for their aid in fighting insomnia). Also, a Sweer Dreams Kit (Kitsch Beauty weighted sleep mask, loop quiet earplugs, KOS melatonin sleep gummies, blue light glasses, Laneige Midnight to Morning face and lip masks). Bonus: lavender shower steamers for a nighttime aromatherapy experience and evening herbal tea. Info: saratogaarms.com

Langham Hotels Featured is a Sleep Matters in-room wellness program at four of its properties, including Boston and New York. The Sleep Matters Turndown Kit includes herbal tea; SOM, a natural sleep aid drink; ear plugs; cushioned sleep mask; and Sleep Tips Cards courtesy of World Sleep Society, a non-profit, professional membership organization devoted to advancing sleep health. Also, there’s a Sleep Matters Menu for guests to order from—yoga mat and fitness ball for pre-sleep stretching, weighted blankets, white noise sleep machines and Chuan elemental oils and lavender bath products. A bedtime reading QR code offers restful breathing exercises and content created especially for Langham by the World Sleep Society. Bonus: a pillow menu, including micro gel, memory foam, body pillow, and lavender and peppermint fragrance infused pillows; the most popular are the lavender and memory foam pillows, says a spokeswoman. Info: langhamhotels.com

The Longfellow Hotel It’s Portland, Maine’s first independent, full-service hotel in more than two decades. It opened this spring, and before doing so, consulted with Sleep Wise Consulting to determine how best to provide guests with an environment most conducive to sleep. The result: Mattress Concierge for the mattresses and Loftie alarm clocks for customized gentle wake ups, guided meditations and white noise machines. One of the biggest recommendations—block out all the guest room indicator lights from smoke detectors, TVs and HVAC units. The hotel also features a Sleep Tight experience, with unique meditation loungers in the spa aimed at providing a better night’s sleep.
Info: longfellowhotel.com

Newbury Boston Guests at the iconic hotel in Boston with its swanky Newbury Street address and a skip from the lovely Public Gardens are sweet on the Sweet Dreams package created exclusively with Bella Sante Spas. It includes calming products for sleep like a Lemongrass & Mimosa Body Scrub, Lavender Bath & Body Oil and a Rest Herbal Sleep Pillow. And what’s better for a good night’s sleep than a homemade pasta dish at Contessa, the jewel restaurant on the hotel’s rooftop, after which you can crawl right into bed.
Info: newburyboston.com 

Park Terrace Hotel Directly across from Bryant Park is the ideal sleep staycation for sleepyheads. First clue that sleep is serious business here: The sign that guests can hang on the door that reads The City May Never Sleep But I Do. The hotel partnered with Bryte to debut the Restorative Sleep Studio with Bryte’s AI-Powered Restorative Bed™ with real-time technology that intuitively adjusts according to guests’ needs and preferences throughout the night, lulling them to sleep. The sensory network detects heart rate and breathing patterns and identifies when the first sleep stage has begun. Then cooling elements kick in to gently lower the body’s core temperature into the deep sleep stage. And proactive pressure control features reduce discomfort, stiffness and nighttime waking. The hotel also has a lovely rooftop for drinks and snacks for pregaming for a good night’s sleep. Info: parkterracehotel.com 

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