DR. JENNIFER JABLOW

Dr. Jablow, however, is not your typical Fifth Avenue dentist. For the past 15-plus years, she has had the top-selling oral care line on HSN with her proprietary brand IntelliWHiTE. After years of listening to her patients’ concerns about teeth sensitivity and suboptimal whitening results, Dr. Jablow set out to create an easy and effective way to whiten and care for your smile at home without painful side effects or harm to the enamel. Her latest hit invention is her IntelliWHITE Pro Strips, infused with mineral technology and clinically proven to whiten 12 shades lighter while causing ZERO harm to the enamel. This is in stark contrast to other strips on the market.

PROMISES RESULTS
For over a decade, Dr. Jablow invented numerous patented and award-winning products but had shied away from selling strips. She knew using whitening strips was convenient, but she also had treated too many patients with worn enamel and sensitivity from using the ones sold in the drugstore and online. “People lose minerals and weaken their teeth when using the traditional drugstore strips.” Motivated to produce a better strip, through years of research, Dr. Jablow invented the IntelliWHiTE Pro Strips, which were tested independently by the University of Indiana and proven to cause zero harm to the enamel while whitening the teeth a stunning 12 shades whiter. Pro Strips are infused with essential tooth minerals, calcium and phosphate, as well as xylitol to help facilitate tooth remineralization. The Pro Strips also have super grip technology, keeping them firmly in place. In clinical studies, 97 percent had zero sensitivity.

Launched two years ago, Pro Strips were an instant smash with consumers, with over 3.5 million sold. The efficacy of her Pro Strips has not gone unnoticed—U.S. News & World Report just named the Pro Strips the best-advanced whitening strips on the market. This was just the latest in a long line of awards Dr. Jablow has garnered over the years, including winning Men’s Health’s best oral care product, the 2021 New Beauty Award Winner for best toothpaste and Women’s Health Magazine’s best teeth whitener of the year.

Dr. Jablow regularly appears on HSN, educating consumers about oral health. She is passionate about creating safer, more effective, and cleaner products that can benefit millions through the convenience of shopping at home. “HSN gives me a platform to connect and educate people all over the country, many of whom have written and called to tell me how life-changing my products have been for them,” she says.

Your mother, on the other hand, is creating a more significant issue. From what you are sharing, it seems as though she does not respect your boundaries or your son’s.

THE WELLNESS WAY
She grasps the vital relationship between oral care and total body health “Your mouth is the gateway to your heart. Inflammation and bacteria in the mouth will cause problems throughout the body. Besides the foundation of gum health, your teeth need an environment that allows them to ward off bacteria and mineral loss,” she explains.

But buyer beware: Indiscriminately shopping at the drugstore or online will result in you purchasing products containing dangerous, unhealthy ingredients with side effects. “Ninety percent of what you brush with is absorbed into your body, and some ingredients in drugstore and internet-only brands hawked by celebs will not only be a danger to your overall health but also can cause enamel loss, which will lead to heightened sensitivity and a darker smile.” Besides harmful ingredients like parabens, dyes, triclosan, and saccharine, those whitening toothpastes are often overly abrasive and will damage your tooth enamel over time.

IntelliWHiTE will launch its cleanest and most effective re-mineralizing toothpaste in February 2025 on HSN. It will focus on essential minerals and vitamins the mouth needs and natural ingredients that fight bacteria. Ingredients have been sourced from Italy and France to strengthen the teeth, protect the gum tissue, decrease sensitivity, and improve polish to a just-to-the-dentist shine. Initial testing has shown that it gently removes 90 percent of stains in just two weeks of brushing.

In her spare time, Dr. Jablow helps rescue homeless animals with the Southampton Animal Shelter Foundation with her husband, who is Chairman of the Shelter’s Board of Directors.

Please join me in welcoming Dr. Jennifer Jablow to the New York Lifestyles Magazine editorial family. Starting in January, Jennifer will write a column dedicated to oral health.  

For more information on IntelliWhiTE,
visit HSN.com and Shopinteliwhite.com