Marina St Barth Arrives In Southampton

Marina St Barth, the luxury resort wear brand founded by Marina Cocher Bergés, brought its signature Saint Barthélemy spirit to the Hamptons over Memorial Day weekend with a celebration at its new Southampton boutique. The gathering marked both the unofficial start of the East End summer season and a milestone anniversary for the brand, which is celebrating 20 years of resort wear chic.

Located at 54 Jobs Lane, the Southampton boutique places Marina St Barth in the heart of one of the Hamptons’ most iconic shopping destinations. The new location introduces guests to the brand’s carefully curated world of resort wear, accessories, and statement pieces designed for women whose lives move naturally between travel, entertaining, coastal living, and sun-drenched escapes.

For guests attending the Memorial Day weekend celebration, the boutique offered more than a first look at a new retail space. It was an introduction to the Marina St Barth lifestyle: island elegance with a relaxed hand, polished pieces that never feel overdone, and a sense of color, texture, and movement inspired by Saint Barthélemy. The clothes speak to warm-weather days and coastal evenings, but also to a broader way of dressing that values ease, individuality, and quiet luxury.

The Southampton opening also arrives during a meaningful year for Marina Cocher Bergés. Over the last two decades, she has grown Marina St Barth from a deeply personal vision into a destination brand for women seeking pieces with distinction, character, and a global point of view. With boutiques in Palm Beach, Naples, and Southampton, as well as an online presence, the brand has developed a devoted following among women who move between resort communities with style and confidence.

“This anniversary is deeply personal for me,” said Marina Cocher. “Marina St Barth was born from a moment that reminded me how precious life is, and from a desire to create something joyful and beautiful. For twenty years we have welcomed women looking for pieces that feel effortless, yet distinctive fashion that carries the spirit of the islands, the freedom of travel, and the quiet confidence of true style.”

That personal origin remains central to the brand’s identity. Marina St Barth is not built around seasonal trends alone, but around the feeling of discovery. Its collections bring together resort wear from global designers alongside the brand’s own label, creating a mix that feels collected rather than manufactured. Each piece is chosen for the way it fits into a life of movement: a dress that transitions from afternoon shopping to dinner by the water, a caftan that feels elegant without trying too hard, an accessory that brings personality to a travel wardrobe.

The Southampton boutique extends that philosophy to the East End, where summer dressing is a language of its own. In the Hamptons, fashion often moves between beach, lunch, cocktails, benefits, and private gatherings with little time to fully reset. Marina St Barth’s strength lies in pieces that can travel through those moments with ease. The look is polished but relaxed, feminine but never fussy, and expressive without feeling loud.

That balance has helped the brand resonate across resort communities. In Palm Beach, Naples, and now Southampton, Marina St Barth speaks to clients who appreciate fashion as part of a lifestyle. The clothes are designed for sun and travel, but also for confidence. They invite women to dress with personality, to embrace color and print, and to choose pieces that feel beautiful in motion.

The Memorial Day weekend celebration brought together friends, supporters, and members of the Hamptons social and style communities. Notable attendees included Marina Cocher Bergés, Otto Bergés, Antonella Bertello, Jean Shafiroff, Nicole Noonan, Steve Knobel, Donna Rubin, Maribel Lieberman, Mark Seidenfeld, and Eunyoung Song.

Their presence reflected the boutique’s arrival as both a fashion destination and a social moment. Southampton has long been a place where retail, hospitality, philanthropy, and summer life intersect, and the opening of Marina St Barth adds another layer to that seasonal rhythm. For longtime clients, the boutique offers a familiar brand in a new East End setting. For new visitors, it offers an invitation into a world shaped by island ease, refined escape, and the kind of wardrobe pieces that make travel feel more beautiful.

Marina St Barth brings the relaxed elegance of Saint Barthélemy to Palm Beach, Naples, the Hamptons, and beyond. Available online and at boutiques across these locations, the brand offers a curated selection of resort wear from global designers alongside its own label. Each piece blends effortless style with quiet luxury, designed for sun-drenched days, coastal evenings, and women who move through the world with a strong sense of personal style.

As the Hamptons summer season begins, Marina St Barth’s new Southampton boutique feels especially well timed. It celebrates a milestone anniversary while opening the door to a new chapter on Jobs Lane. After 20 years, the brand continues to offer what first defined it: fashion that feels joyful, distinctive, and touched by the spirit of the islands.

For more information, visit marina-stbarth.com

Photos: SIPA USA via AP Images / David Warren